About us

Cycling is a sport which offers you the opportunity to get to know yourself like no other sport – to know exactly what your limits are and how far you can go.

This knowledge doesn’t come without a price: You have to ride for many hours, make many mistakes and put in blood sweat and tears. Sometimes it can be agonising, and at other times it’s like being a tightrope walker on that thin line between your own endurance and pure exhaustion.

This is what makes us passionate about cycling!

We are active cyclists and we love the sport. We know what works and what doesn’t. We know what technical requirements are required for good cycling equipment and we are always on the lookout for new materials and improved designs, season after season, and we offer cycling clothes that satisfy the expectations of even the most demanding sports people.

Barcelona is in our blood. We are from Barcelona and design is deeply-rooted in our culture.

So, why not get equipped with high technical performance gear that responds to the needs of the most demanding cyclists, and which is also attractively designed?

DGentrena was born from this concept. The union of two passions: cycling and design.

As we will be training hard on our bikes… let’s do it in style:

'Pain in style'

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